How customer data integration can move your business forward.
Corporate databases are often home to huge volumes of undiscovered data. Companies that extract, integrate, cleanse and maintain this information have an immediate advantage — because they know their customers better than their competitors.
This data often resides in disparate systems across the company. We consolidate it in a central database and make it available for marketing purposes. The source of the data can be any system containing marketing-relevant customer information, including:
- ERP and transaction processing systems
- CRM databases
- Business intelligence systems
- Telemarketing, customer service and support databases
- E-mail-marketing and online platforms
- External databases with socio-demographic or geographic data
By integrating customer data, you can define target-group segments more clearly and better plan, execute and analyze campaigns — with coordination across all online and offline channels. In addition, you can make campaigns rule-based, profile-oriented or event-driven. In short, a large chunk of your B2C communications can be automated, for even greater cost efficiency.