One-stop service with a single goal: closed-loop marketing.
A/B split tests, hold-out groups, timing e-mail distribution, monitoring — there are many aspects of campaign management that require you to look at the bigger picture while giving attention to detail. Thanks to our extensive experience in e-mail communications and marketing automation, we are able to offer you one-stop campaign management — from planning to reporting:
- Campaign planning including expert advice on campaign strategies in the context of your broader marketing activities, definition of individual measures, and testing
- Campaign development using creative resources for a highly attractive campaign concept
- Campaign execution across all channels, leveraging the latest e-mail production and marketing platforms
- Campaign monitoring based on our end-to-end organizational, technical and communications expertise, including sophisticated distribution list management, profile development, coordination of simultaneous (international) campaigns, integration of special one-off promotions and much more.
- Campaign reporting with continuous analysis of all findings and results to optimize future marketing activities and achieve closed-loop marketing
All of these activities focus on two pivotal factors: your customers and their contact with your company. At Publicare, campaign management is all about integrating and involving your customers in your campaigns on the basis of their behavior and responses. This is the key to generating new leads, increasing customer loyalty and improving conversion rates.