Attractive? Interactive.
Here are just some of the questions we'll be asking you: Who do you want to attract to your Website? How does your customer base break down? What services do you offer? What is your target group? But here's one question we won't be asking - at least not straight away: Where do you want the logo to go? Of course, CD/CI policies have their role to play when developing a Website, but in our view they are not the most immediate concerns.
For Publicare, Websites are first and foremost information and communications platforms. And search engine optimization (SEO) is a key component in the design and development of Website content - which is why we create a firm basis for intelligent search engine marketing (SEM). As a result, our online concepts differ from conventional Websites in many key ways:
- They are designed to be user-friendly and, where required, come with powerful content management systems
- They have integrated SEO and SEM
- They are not simply passive content “display cabinets”, but a means of seeking interaction (through feedback and registration features, etc.)
- They always include an e-mail communications channel
- They are integrated with e-mail-marketing platforms
- They feature made-to-measure landing pages and microsites
- They make use of all available tracking techniques
Whether users reach the Website by chance, via a link, or via a search engine, they must be systematically drawn into an ongoing communications process. To increase traffic, we make concrete recommendations on how to advertise your site and raise its profile. These range from dedicated conventional mail and e-mail campaigns, to promotions spanning all relevant customer touch points.