We leverage the strengths of all channels and media to create strong campaigns.
Communications are becoming increasingly rich and varied. And the rising number of different advertising types and communications channels offers ever more possibilities. To maximize the effectiveness — and value for money — of direct mailing campaigns, businesses need a partner who knows the strengths and weaknesses of the various options.
That's why successful companies in Germany and beyond entrust their direct marketing activities to Publicare. They value our proven expertise when it comes to designing state-of-the-art multi-channel campaigns in line with their particular aims and recipients. The result: successful communications tailored to specific target groups. We combine the strengths of various channels to create the ideal mix. For example, print campaigns are supported with e-mail where this is more cost-effective and delivers better results. And while e mail is often unbeatable in terms of affordability, telemarketing is incorporated into a multi-channel campaign if it delivers better conversion or lead generation rates.