Developing the right e-mail for any event.
Customers and prospects come into contact with companies in a variety of ways — for example, through enquiries, downloads, registrations, orders and promotions. And each of these events represents an opportunity to cross or up-sell, communicate and interact, win new customers or boost the loyalty of existing ones.
But these valuable opportunities cannot be exploited manually. Which is why we automate the entire process. Working closely with you, we draw up a list of predefined rules, where specific events trigger the automatic dispatch of a corresponding e-mail. And it's not just a question of customer promotions: There are a number of opportunities to send e-mails throughout the customer life cycle. Whether the expiration of a contract, a birthday, periods of inactivity, or the achievement of KPIs or thresholds — event-driven e-mails make for a seamless communications process, right up to the point where a transaction is completed or a customer's loyalty is secured.