Publicare

We do it all: content development, production, distribution

Looking for a complete, one-stop answer to your e-mail newsletter needs? Or a partner who can take charge of a specific task, such as production or distribution? As proven e-mail experts, we have skills across the entire value chain: from initial research through to reporting and analysis. Simply tell us what you need, and we’ll give you a made-to-measure solution.

Whatever your requirements, you stand to benefit from our extensive experience, including the successful management of a number of highly complex newsletter projects. We have a successful track record for highly professional research, the development of target-group-specific content, and the effective coordination of all project-related tasks. From start to finish.

For example, we developed a Europe-wide newsletter for Motorola: each and every month, we create content in 10 languages, produce the newsletter, and distribute it to recipients in 44 countries. And all this with the utmost precision, as Motorola and many other clients can confirm.

We are enthusiastic advocates of e-mail newsletters – because they are one of the most effective ways of strengthening customer relationships. And it’s a great cross- and up-selling tool: proven to boost sales, highly personalizable, and with high acceptance. We can advise you on making the most of this powerful, cost-effective medium. But be warned: our enthusiasm can be infectious!

News-to-Response package increases relevance of newsletter content

Publicare has introduced a new end-to-end service package for electronic newsletters: N2R (News-to-Response). Publicare manages the entire newsletter process, from content sourcing to reporting of results.

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Click-response analysis and reply management

Click-response analysis and reply management ensure precise identification of customer interests within the scope of a closed-loop process.

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Reference

A new approach for the development-aid community: Publicare has developed and implemented an e-mail communications solution that offers tight integration with Global Mechanism's Website, drawing attention to a wide range of content based on user profiles.

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