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Investigate to Interact lays the foundation for effective cross-media direct marketing
The I2I (Investigate to Interact) service package from e-marketing specialist Publicare bridges the gap between business intelligence and marketing.
I2I helps companies execute multi-channel, individualized, and highly automated dialogue campaigns. The new service package offers a major benefit: it is a one-stop solution for data integration, segmentation, reporting, and related activities. Thanks to coordinated processes, customers can achieve better and faster results, and higher response and conversion rates.
Consolidating all available data as the starting point
To communicate effectively, you need an in-depth understanding of your customers’ preferences and behavioral patterns. And this is precisely where I2I comes in. The service package helps you to fully exploit all available customer data and information, including socio-demographic characteristics and communication behavior. All available data is consolidated on a central marketing platform, where it can be systematically analyzed.
Precise segmentation for customized communication
Using sophisticated database marketing methods and modeling techniques, I2I identifies underlying patterns in consumer behavior on the basis of purchasing history, product searches, and media use. Publicare’s e-marketing experts use this information to conduct precise segmentation. This paves the way for highly-personalized campaigns that supply customers with the right offers at the right time via the right channel.
Integrated marketing platforms enable automated multi-channel campaigns
Thanks to effective segmentation, Publicare can orchestrate interactive campaigns across all direct marketing disciplines. To do this, the e-marketing specialists leverage powerful cross-media platforms that enable you to interact across all channels. These highly automated campaigns run in the background, and do not require long-term commitment of IT or marketing resources.
Benefits for dialogue marketing
Publicare’s Investigate2Interact service package bridges the gap between business intelligence and marketing, and allows organizations to tap the full potential of their customer data. This enables them to attract and retain customers more effectively, select target groups more precisely, and implement more successful win-back strategies.