Not just more contacts. The right contacts.

New service package generates valuable e-mail addresses from day-to-day business operations

Publicare is offering a new service package that enables companies to capture valuable e-mail addresses. The German-based online-marketing specialist has created Business2Mail ? combining e-mail, Web marketing and telemarketing.

Unlike traditional methods, Publicare´s Business2Mail does not use external resources such as rented lists, banner advertising and online contests. These approaches are not only cost intensive, they are also unproductive, often generating addresses that are not from genuinely interested prospects.

Instead, Business2Mail gathers relevant data directly from day-to-day business processes. Key aspects of the solution are:

• Use of all touch points to capture e-mail addresses
• Capture of e-mail addresses with automatic permission when a contact makes an inquiry or a purchase
• Continuous optimization and expansion of e-mail address data. This is based on response rates, bounce status and contact-loss analysis at target organizations
• No rigid yes/no opt-in mechanisms. Instead, customers are encouraged to sign up for value-added information services

Clients receive the new addresses in a consolidated list generated by emarsys xpress – a world-beating high performance e-mail marketing platform.