Investigate to Interact lays the foundation for effective cross-media direct marketing

The I2I (Investigate to Interact) service package from e-marketing specialist Publicare bridges the gap between business intelligence and marketing.

I2I helps companies execute multi-channel, individualized, and highly automated dialogue campaigns. The new service package offers a major benefit: it is a one-stop solution for data integration, segmentation, reporting, and related activities. Thanks to coordinated processes, customers can achieve better and faster results, and higher response and conversion rates.