Customer references or reference customers? Both, actually.
When it comes to marketing communications, our clients all have their own, highly specific requirements. And none of them will settle for off-the-peg services and second-hand concepts. That's one of the main reasons why most of our clients have been with us for many years.
Clients and project examples:
Website design, editing and layout – Diamant Software
Publicare designed a completely new Website for Diamant Software, a market leader for accounting and financial-control solutions. As well as breathing new life into the look and feel of the site, the aim was to transform as many visitors as possible into leads.
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E-mail promotion — Citrix Systems
Efficient, multinational e-mail campaigns of consistently high quality: In 2006, Publicare developed and executed two centrally managed, localized and personalized campaigns for upgrades to Citrix Presentation Server 4.0.
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Web portal — Citrix Systems
An online platform for recruiting, informing and supporting channel partners: The www.citrix-channel.com microsite, developed by Publicare, enables Citrix to communicate with existing and potential resellers, providing details on its partner programs, and enabling them to submit partnership applications.
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Event communication — Citrix Systems
Joined-up event communications: For the Scandinavian Citrix Solutions Conference, Publicare designed a communications campaign.
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E-shop newsletter — Praxisdienst
Higher sales through personalized product information: Publicare developed and implemented a newsletter for an online shop featuring content determined by the individual user profiles.
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E-mail newsletter — Motorola
Global topics and local news for 44 countries: As an external provider, Publicare develops and publishes the monthly newsletter "Horizon". Our services cover the entire spectrum — from editorial research to translation into ten languages and subsequent business reporting and analysis.
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Follow-up e-mails — travel operator
Publicare has teamed up with the Danish partner ONE Marketing to implement an automated campaign management for a leading Scandinavian travel operator in the youth/student market. A variety of sophisticated follow-up workflows provide full support for booking-related cross- and upselling.
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Marketing strategy — Citrix Systems
Developing marketing strategies based on insight into genuine market requirements: Prior to the launch of Citrix Access Essentials (CAE), Publicare conducted a telemarketing campaign to determine the experience and expectations of European CAE partners.
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E-mail platform setup — Global Mechanism
A new approach for the development-aid community: Publicare has developed and implemented an e-mail communications solution that offers tight integration with Global Mechanism's Website, drawing attention to a wide range of content based on user profiles.
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