We make sure people find your website — by using the right keywords and content.

A good search engine ranking is never a matter of chance. In fact, it takes a lot of hard work and expertise to ensure that people find your website. Effective search engine optimization (SEO) and search engine marketing (SEM) are like a sophisticated machine — they must be constantly recalibrated and fine-tuned to achieve the desired results. That's why Publicare's SEO and SEM services are an ongoing process. We help companies ensure their target groups find their website quickly and easily. And because high-quality content plays a pivotal role, copywriting is an integral part of all Publicare SEO concepts.

Our search engine optimization portfolio (SEO):

• Optimization of all website elements (headlines, copy, images) to the logic of various search engines
• Creation of clearly differentiated, relevant and easy to understand metatags
• Optimized naming and synchronization of navigation links, pages, page content and URLs
• Generation of website content with a high keyword density: Creation of high-quality content in your tone of voice, in line with SEO requirements, and with maximum relevance for visitors to your website
• Registration with all search engines
• Page rank optimization
• Inbound link building

Our search engine marketing (SEM):

• Development of effective Google AdWords campaigns
• Continuous keyword management for high conversion rates
• Targeted deployment of Google Analytics

In short, our SEO and SEM offerings have one aim: to guide your customers and prospects from information, to interaction, to transactions — ensuring the long-term profitability of your business, be it online or offline.