Achieve truly one-to-one marketing.
Conventional marketing is campaign-driven: in other words, campaigns are initiated ad hoc or at predefined times — regardless of how receptive recipients are to the content. In genuine one-to-one marketing, factors such as the customer's profile, behavior and history act as triggers for tailored communications. That means the customer receives relevant content at the right time and via a suitable channel.
We help you implement automated, cross-channel marketing and communications. Working hand in hand with you, we develop rules that act as triggers for highly personalized, automatic e-mails. Did a customer cancel his purchase from your online shop shortly before the transaction was complete? He'll get an e-mail asking why. New customers are greeted, dormant customers are contacted again after a certain period, and purchasing and communications preferences are taken into account. Each customer action initiates an appropriate response aimed at ensuring further interaction. Campaigns are based on events in the customer life cycle such as responses, transaction patterns, store visits, customer service incidents, etc. This significantly increases the relevance of a campaign — and the receptiveness of your customers. The system decides which of your customers receives what, when and via which channel. That's our understanding of marketing automation.
How can Publicare help you implement automated campaigns and marketing processes?
- We design the relevant processes for your company.
- We implement the content in a creative way.
- We create the technical basis using a central marketing database.
- We introduce processes and continuously monitor, adapt and optimize them.
Our services leverage our extensive experience and comprehensive expertise in complex e-mail marketing processes. Our automated campaign concepts hold particular benefits for organizations that conduct much of their B2C business online, such as banks, airlines and travel companies.