You can wait for leads to come to you.
Or you can go find them.
One of the major challenges of marketing today is finding as many new prospects as possible, as quickly as possible. List acquisition may look like a promising solution — but in practice, it rarely delivers. The contacts it provides often have no affinity with the relevant product or service and provide little chance of conversion or sustainable interaction.
We believe in the power of self-generated leads. Our extensive experience in e-mail communications and marketing automation has proven that active lead acquisition at each customer touch point significantly increases the number and quality of prospects. We have developed a range of tools and methods for fast and successful lead generation.
We start by analyzing which target groups are of most interest to you, where you can find them and what is likely to elicit a positive response — for example, white papers, competitions or surveys. At busy touch points such as customer call centers, we take every opportunity to rapidly integrate a large number of qualified contacts into a communications process with your company. Automated campaigns and event-driven e-mails ensure effective lead nurturing: New contacts are developed and intensified effectively and with minimum cost and effort. Each and every response helps define the lead profile more clearly — and convert cold leads into hot leads that are more likely to result in a sale. All this is possible thanks to our in-depth understanding of lead generation.