Customer data fuels your marketing activities. We provide it in the cleanest, most efficient form.
Many enterprises have a wealth of customer profile and behavior-based information in their databases. By systematically leveraging and integrating this data, they can break through the anonymity barrier. They can learn about their customers‘ behavior, needs and wishes – and communicate with them more personally and more effectively as a result. What successful marketing needs now and in the future is high-quality fuel in the form of insightful customer information.
We can help you consolidate this customer information and exploit it for your marketing activities. Our database marketing offering closes the gap between business intelligence und marketing communications, delivering a range of highly professional administrative, technical and logistical services:
- Customer data integration
By integrating customer data, you can define target-group segments more clearly and better plan, execute and analyze campaigns – with coordination across all online and offline channels. In addition, you can make campaigns rule-based, profile-oriented or event-driven. In short, a large chunk of your B2C communications can be automated, for even greater cost efficiency.
- CRM analysis
Customer relationship management (CRM) only provides a picture of past events. But through smart data processing and analysis, you can gain crucial insights into future customer behavior. We help you to better estimate the potential value of your customers for your business.
- Business reporting
Many business reports are little more than records of work in Excel spreadsheet format. We take a different approach, turning raw data into highly relevant reports that give decision-makers accurate feedback on a campaign’s success, indicate strengths and weaknesses and deliver actionable knowledge for improving the next campaign.