Is your marketing ad hoc?
Or based on a clearly defined process?
Marketing often seems to be more a matter of opportunities missed rather than opportunities taken: customer response e-mails languishing neglected on the server; valuable contacts turning stale in a database; and haphazard dialog with customers.
Our experts can help you shift from a project-oriented to a process-driven approach to marketing. We analyze your current strategy and recommend ways to
- Integrate pre-sales, sales and after-sales
- Combine event management, conventional advertising, public relations and e-mail marketing
- Make dialog with customers more structured, more systematic, and
- Leverage all information on and responses from your customers for improved sales.
We provide advice on process-driven marketing at two levels. First, it is part and parcel of every Publicare marketing communications project: we work hand-in-glove with you to define your goals and identify the best means of achieving them. Second, we advise you at a more strategic level – rather than on a project-by-project basis – on positioning your products and solutions. And we use this as a basis for developing highly effective communications and marketing strategies. We apply our knowledge and skills to develop a made-to-measure marketing mix, designed to give you a competitive advantage.