The future of marketing
Alterian offers an integrated marketing platform for automated marketing and intelligent campaign management – establishing made-to-measure, highly relevant dialog with individual recipients. We were immediately impressed by the British firm’s innovative approach to products and sales: This high-performance platform is sold exclusively by service partners with extensive marketing and IT experience.
As one of the first certified Alterian marketing service partners in the German-speaking world, we help companies increase the efficiency of their Alterian-based marketing activities. So what exactly does the solution deliver? First and foremost, it offers the opportunity to consolidate all data on customers and prospects, including their relationship to a company, in a central database. Marketing professionals can carry out customer value analyses, perform segmentation, and initiate and manage advertising campaigns – quickly, efficiently and without specialist IT skills.
Alterian is ideal for travel and tourism companies, financial service and insurance providers, mail-order firms and telcos – where there are often large volumes of valuable customer data spread across disparate IT systems and data warehouses. The Alterian platform helps enterprises unearth this information and leverage it for marketing purposes.
Customer details, transaction data and key performance indicators are consolidated in the high-performance Alterian database, specially designed for marketing purposes, during the initial set-up phase. As a result, companies can define target-group segments, and plan, execute and analyze campaigns – across all online and offline channels – without the help of IT professionals. Campaigns can be rule-based, profile-oriented or event-driven. That means the bulk of communications can be automated and executed in a highly cost-effective way.
We offer various models for deploying the Alterian platform, providing maximum flexibility in terms of technology and costs. We can host and operate the platform on our site or at yours – in line with your requirements. And alongside license sales, we offer clients the cost-effective option of renting Alterian. In this case, we only charge according to the scope and intensity of use. In short, almost anything is possible.