News archive from 2008
News-to-Response package increases relevance of newsletter content
Email-marketing specialist Publicare has introduced a new end-to-end service package for electronic newsletters.
Email-marketing specialist Publicare has introduced a new end-to-end service package for electronic newsletters: N2R (News-to-Response). Publicare manages the entire newsletter process, from content sourcing to reporting of results. A key focus is on identifying and developing subject matter that reflects the interests of the target group, improving the response and retention rate.
Microsoft is gaining ground on WebEx and Citrix
Web conferencing comparison portal presents an updated classification of 21 online meeting tools.
www.webconferencing-test.com, the vendor-independent comparison portal for web conferencing services, now offers updated test results for 21 different solutions for collaboration over the Internet. The new software review shows that Microsoft Office Live Meeting 2007 has made substantial progress on the existing test winners from WebEx and Citrix. The new test results at www.webconferencing-test.com now also offer the "other web conference tools > more test results" category in addition to a comprehensive comparison of the five best solutions. This includes summary information and assessments on the tools tested and the consolidated results for each test category.
C2E communications service makes life easier for event managers - and makes for more reliable planning.
E-mail communications specialist Publicare GmbH has launched C2E (Campaign to Event), an innovative new service package for event managers. Based on a multi-stage online communications concept, the new offering supports interaction with attendees every step of the way - from initial contact through to the follow-up phase.