Your agency for marketing automation & digital dialogue
Do you want to set up your online and email marketing to achieve long term success? Do you value speed, experience, independence and verifiable references? Then Publicare is the right place for you!
Digital Dialogues and processes that create value
Since our founding in 1994 and specializing in digital dialogue marketing from 2001, we have been developing tailor-made strategies and solutions for companies of all sizes, from SMEs to international corporations. Our focus is on email marketing, marketing automation and custom software development.
Our mission: We develop data-driven digital dialogues and solutions that contribute to sustainable business growth. This commitment guides us in our daily work with our customers from the initial concept to long-term optimization.
As an agency with broad technology expertise, we provide you with comprehensive advice and support from implementation strategy to managing the operations of your multichannel or omnichannel campaigns. We work across platforms and offer all agency and integration services from a single source.
With a team of 40 dedicated specialists, we implement projects of all sizes, always with a focus on your business goals, KPIs and the sustainable effectiveness of your marketing communication.
Why Publicare ?
Our values.
Your added value.
With a deep understanding of CRM, data processes, personalization and automation, we develop tailor-made digital solutions. In doing so, we work as a reliable partner who creates added value with expertise and guides our customers through their digital transformation.
We live a culture of open exchange and transparency to enable creative ideas and find the best solutions together. For us, openness means being flexible and curious, constantly learning and welcoming new perspectives. In this way, we ensure that we can always develop the most innovative and appropriate approaches both internally and for our customers.
We take responsibility for our actions, our projects and the results we achieve for our customers. This means that we always strive for high quality standards and are aware of the impact of our decisions. Responsibility is also reflected in our commitment to sustainable solutions to ensure long-term success for our customers and employees.
We have the courage to go our own way, make unconventional decisions and be uncomfortable when it helps us and our customers move forward. For us, courage means taking risks, not avoiding conflicts, admitting mistakes and learning from them.
We put our customers at the center of everything we do. This means that we listen carefully, understand our customers' challenges and always act in a solution-oriented manner. Our goal is not just to deliver projects, but to build real partnerships that provide long-term added value to our customers.
Our milestones at a glance
Our many years of expertise are reflected in successful projects and an in-depth understanding of the market and customer needs. Today, we stand for reliable expertise, innovative approaches and decades of experience that benefit our customers.
Founding as a full-service agency for direct marketing
Specialization in: email marketing and digital marketing consulting
The growing team needs space: Move to a 400 sqm office space in lively Frankfurt-Sachsenhausen.
Expanding our offering to include multi-channel marketing automation
Opening of our US branch in Fairport, NY, to optimally serve international customers in their time zone.
Development of E-Mail Xray, our big data platform for automated identification of email service providers based on subscribed newsletters.
Publication of the first Publicare e-commerce study, which shows which email service providers are used most frequently in e-commerce - based on the E-Mail Xray platform.
Expanding our range of services to include software development & cloud solutions
Launch of our solution for B2B website visitor recognition, targeted lead scoring and smart sales impulses for B2B customers.
Publicare turns 30! We are celebrating three decades of innovation and creating new clout for the future with divisional team structures.
These companies rely on us
Our leadership and management team
Andreas Fetz
Robert Harnischmacher
Anna Maria Fegg
Marion Krohn
Jonas Ried
Daniela Kratz
Daniel Koch
Matthias Perl
Miriam Bredow
Vyara Zlatanova
Shaping the future together! Join Publicare!
Publicare is the full-service agency for dialogue-oriented digital marketing. We are certainly not the biggest or best-known agency, but perhaps the one with the best team.
Responsibility & standards
We believe in marketing that is grounded in substance and clear values. That’s why we hold ourselves accountable to recognised standards and undergo independent audits.
Democracy
By supporting the association Gegen Vergessen – Für Demokratie e.V., we are actively committing to defending the liberal democratic basic order. We carefully select the causes we support and refuse to cooperate with organisations that back anti-democratic or right-wing extremist parties and initiatives.
Technology that matches your strategy
In a confusing market of technologies, platforms and tools, we maintain an overview, make objective recommendations and support our customers with selection, setup, and data and process integration. Our advantage: manufacturer independence and solid platform expertise since 2001.
Your experts for multichannel marketing automation
- Personal advice
- Quick feedback
- Non-binding & fast
